Color me blue: Meet Ultimate Spirulina by Naturex

If you’re a food or beverage company looking for a pop of color that’s natural and vibrant, you’re in luck! Spirulina is one of the options Naturex offers and you can create a number of captivating blue and green colors in several applications.

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Keith Urban may argue “blue ain’t your color”  but that’s so 2016! According to Sherwin Williams, Behr, and Pantone (who are all experts in color) 2020 is all about blue. Sherwin Williams named Naval as the color of the year and Bluebird was one of the 2020 color trends  identified by Behr. Pantone also announced a blue, Classic Blue to be specific, as the color of 2020.

Well, blue and “cool” tones in general are having a moment. The menu monitoring data provider Technomic predicted we would see cool colors – blue, green, and purple – replace warm colors like red, yellow, and orange throughout all of 2020.

When considering blue food and beverage products, you might think of blueberries, then struggle to name any other foods naturally as rich in blue pigment. This is partly because blue anthocyanins are chemically less stable than other natural pigments, which means they break down faster. Blue has also been suggested as an appetite-suppressant, which would explain why there’s not many foods that are naturally blue.

So what are some options for natural sources of blue color for food?

Spirulina
Spirulina is an algae of blue-green coloring that is rich in nutrients. It was consumed by the Aztecs and NASA has explored growing it in space for use by astronauts. While yes, the color is striking, you may not realize it is possibly the most nutritious food on a gram-for-gram comparison. It’s been popularized for its protein content – on par with eggs – as well as antioxidants and anti-inflammatory properties.

If you’re a food or beverage company looking for a pop of color that’s natural and vibrant, you’re in luck! Naturex has a color library of over 40 shades of the rainbow, and all of them come from natural sources and appear on ingredient statements as recognizable and understandable. Spirulina is one of the options Naturex offers and you can create a number of captivating blue and green colors in several applications.

Naturex’s gentle, water-based extraction process for Vegebrite® Ultimate Spirulina ensures a 100% natural solution delivering clean-label friendly, trehalose-free formulations, available in various concentrations and formats. It offers all shades of blue, and green when blended with Naturex’s natural yellows.

Spirulina production at Naturex

“The natural color landscape is constantly evolving”, says Nathalie Pauleau, Global Product Manager for Colors. “Natural colors are now a prerequisite in many countries around the world. But health-conscious consumers want to go even further in their quest for transparency and must be provided with fully clean formulations, as minimally processed as possible.”

“We are strengthening our coloring foods production capacity to provide our customers with vibrant colors that will help shorten ingredient lists. With the recent acquisition of Naturex by the Givaudan group, the natural color category has become a key development area of business growth for us.”

There is no doubt blue food will create a brand new enjoyable and surprising experience. From confectionery to cake decoration, from ice-cream to juice drinks and dietary supplements, blue is the new trend. Make sure you don’t fall behind the blue curve and talk with our experts today to see how we can help color you blue.


Follow up with Santiago Vega, santiago.vega@givaudan.com, with any questions or inquiries on Vegebrite™ Ultimate Spirulina.

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Stephen Collins

Head of Communications, NOAM Flavors, Givaudan

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