PR 203: 2025, the Third Wave of Plant-Based Eating: What to Expect, What Consumers Want, and How the First, Second, and Third Wave Ingredient Enablers and Brands Will Respond

Presenters: Barb Stuckey, Katie Maloney, PhD, Andy Seaberg, Julie Mann

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5 Comments

Go to the profile of Chijioke Osuji
Go to the profile of Asim Syed
Asim Syed 3 months ago

Yes, it does have a bitter taste, depending upon the extent of hydrolysis 

Go to the profile of Mel Mann
Mel Mann 3 months ago

Yes, and the intensity varies on the degree of hydrolysis.  There are several bitter masking options to reduce this significantly, many which will label as "natural flavor".  The challenge is matching the performance of the masker with the bitter notes in the specific product you are adding the pea protein to.

Go to the profile of IFT
IFT 2 months ago

Hi Team-

I thought you might want to see some recent press coverage related to your session:

Reasons to eat plant protein shift to environmental

Jeff Gelski, Food Business News, July 15, 2020

This article covers a SHIFT20 session hosted by Barb Stuckey, president and chief innovation officer for Mattson, on a survey they conducted about consumer habits toward plant protein. 

Also published: World Best News, Break'n News, Not for Meat Eaters  

Go to the profile of Helen Joyner
Helen Joyner about 2 months ago

The results for the consumer study reviewed by Barb Stuckey were interesting, but I'm concerned about the lack of statistical analysis and the low n for some of the groups.  Were the differences observed between years significant?  Also, were the participants from different regions of the country?  I would think that region, as well as income, education, ethnicity, and other demographic groups would show some differences.  I've lived in multiple regions of the country, and the eating preferences are quite different in different locations, to the point where you can't even find some products in certain regions that are available everywhere in others (try finding grits in 5 lb bags outside the Southeast, for example).